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We are Whooster

Connecting Data To Power Wise Decisions

At Whooster we help our customer find – Who, What and Where and to analyze the relationships between them.

Whooster leverages our OWL technology with public and private data sources to get you reliable and fresh information when you need it.

Because our OWL Data Fusion technology begins with intelligence from multiple sources, you spend less time looking for, and more time working with, data. Our proprietary technology sorts, matches, and links results to surface previously unknown relationships to provide you the information and solution you need.

Whooster’s OWL Technology Platform has a wide range of uses across multiple industries seeking to Access, Integrate, Link and Match Data Housed in Various Databases, Applications and Formats.

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All of us at Whooster Adhere to the following principles:

The Whooster Way describes the principles, behaviors, and practices that are the foundation of our unique culture. It explains how we relate to each other and our clients. It's who we are and it's what drives our extraordinary success.

  • Be Passionate About What We Do.

    Be Passionate About What We Do.

    Have a passion for what we do and be fully engaged. Make the most of each day by approaching every task with energy, focus, purpose, and enthusiasm. Work with a sense of urgency to get things done.

  • Innovate.


    Innovation, improvement, and success don’t come from playing it safe. They come from a thoughtful and intentional willingness to try the unconventional and to ask “What if?” Try a new way. Think differently.

  • Think Team First.

    Think Team First.

    It’s not about you. Don’t let your own ego or personal agenda get in the way of doing what’s best for the team. Be there for each other and be willing to step into another role or help a co-worker when that’s what’s required for success. Help each other to succeed.

  • Create A Great Impression.

    Create A Great Impression.

    Every conversation, phone call, e-mail, letter, and even voicemail, sets a tone and creates an impression. Pay attention to every interaction and be sure you’re setting a tone that’s friendly, warm, and helpful.

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    Honor Commitments.

    Do what you say you’re going to do, when you say you’re going to do it. This includes being on time for all phone calls, appointments, meetings, and promises. If a commitment can’t be fulfilled, notify others early and agree on a new deliverable to be honored.

  • Assume Positive Intent.

    Assume Positive Intent.

    Work from the assumption that people are good, fair, and honest, and that the intent behind their actions is positive. Set aside your own judgments and preconceived notions. Give people the benefit of the doubt.

  • Do The Right Thing, Always.

    Do The Right Thing, Always.

    Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, especially when no one’s looking. Always tell the truth, no matter the consequences. If you make a mistake, own up to it, apologize, and make it right.

  • Listen Generously.

    Listen Generously.

    Listening is more than simply “not speaking.” Give others your undivided attention. Be present and engaged. Minimize the distractions and let go of the need to agree or disagree. Suspend your judgment and be curious to know more, rather than jumping to conclusions. Above all, listen to understand.

  • Speak Straight.

    Speak Straight.

    Speak honestly in a way that helps to make progress. Say what you mean, and be willing to ask questions, share ideas, or raise issues that may cause conflict when it’s necessary for team success. Be courageous enough to say what needs to be said. Address issues directly with those who are involved or affected.

  • Document Everything.

    Document Everything.

    Since information is the lifeblood of our business, we must be great at sharing it across people, departments, and functions. Document communications with clients, prospects, vendors, integrated partners and each other.

  • Be Solution Focused.

    Be Solution Focused.

    Demonstrate a relentless solution focus, rather than pointing fingers or dwelling on problems. Identify lessons learned and use those lessons to improve ourselves and our processes so we don’t make the same mistake twice. Get smarter with every mistake. Learn from every experience.

  • Get Clear On Expectations.

    Get Clear On Expectations.

    Create clarity and avoid misunderstandings by discussing expectations upfront. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilities, and due dates.

  • Show Meaningful Appreciation.

    Show Meaningful Appreciation.

    Recognizing people doing things right is more effective than pointing out when they do things wrong. Regularly extend meaningful acknowledgment and appreciation -in all directions throughout our organization.

  • Always Ask Why.

    Always Ask Why.

    In the search for the best solutions, challenge and question what you don’t understand. Don’t accept anything at “face value” if it doesn’t make sense to you. Be curious, ask thoughtful questions, and listen intently to the answers. Dig deeper to go beyond the expected. Ask the extra question.

  • Do What’s Best For The Client.

    Do What’s Best For The Client.

    Protect our clients. Put their needs ahead of our own. There’s no greater way to build a reputation than to steadfastly do what’s right for others. Every day.

  • Make Quality Personal.

    Make Quality Personal.

    Demonstrate a passion for excellence and take pride in the quality of everything you touch and everything you do. Have a healthy disdain for mediocrity. Good is not good enough. Always ask yourself, “Is this my best work?”

  • Embrace Diverse Perspectives.

    Embrace Diverse Perspectives.

    Be open to learning from others, no matter what role they have, and regardless of their age, industry, experience, or tenure with our company. We make better decisions when we consider multiple perspectives.

  • Take Ownership.

    Take Ownership.

    Take personal responsibility for making things happen. Respond to every situation by looking for how we can do it, rather than explaining why it can’t be done. Be resourceful and show initiative. Don’t make excuses or wait for others to solve the problem. See issues through to their completion.

  • Deliver Legendary Experiences.

    Deliver Legendary Experiences.

    It’s all about the experience. With every experience, do the little things, as well as the big things, that surprise people. Make every interaction or stand out for its helpfulness. Create the “WOW” factor that turns customers into raving fans. This includes both internal and external customers.

  • Communicate To Be Understood.

    Communicate To Be Understood.

    Be open and clear in your communications. Write and speak in a way that can be understood. Avoid using internal lingo, acronyms, and industry jargon. Use the simplest possible explanations.

  • Go The Extra Mile.

    Go The Extra Mile.

    Be willing to do whatever it takes to accomplish the job . . . plus a little bit more. Whether it’s starting early, staying late, or doing something that’s not in your job description, it’s the extra mile that separates the ordinary from the extraordinary.

  • Be A Fanatic About Response Time.

    Be A Fanatic About Response Time.

    Respond to questions and concerns quickly, whether it’s in person, on the phone, or by e-mail. This includes simply acknowledging that we got the question and we’re “on it,” as well as keeping those involved continuously updated on the status of outstanding issues.

  • Be A Pro.

    Be A Pro.

    Seek out and take advantage of every opportunity to gain more knowledge, to increase your skills, and to become a greater expert. Exude competence. Be resourceful about learning and sharing best practices.

  • Keep Things Fun.

    Keep Things Fun.

    While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously. Laugh every day.

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